Flagship Projects
Driving Rural Change through Innovation, Awareness, and Participation.
State Water and Sanitation Mission (SWSM), Uttar Pradesh
Project Overview:
As a long-term partner to SWSM, ARD executed large-scale communication, training, and awareness programs across multiple districts of Uttar Pradesh.
The interventions aimed to ensure behavioral transformation around hygiene, sanitation, and water quality practices.
Major Activities:
- Designed and implemented district-level IEC/BCC campaigns across 40+ districts.
- Conducted orientation workshops for ASHAs, ANMs, and Gram Panchayat officials.
- Organized Water Quality & Hygiene Fairs for citizen engagement.
- Executed graffiti, wall writing, and digital hoarding campaigns across public places.
- Supplied training kits, conference pads, messenger bags, and technical toolkits for helping beneficiaries.
- Produced audio-visual content and awareness jingles for local dissemination.
Jal Jeevan Mission (JJM) – Har Ghar Jal
Project Overview:
Under the Jal Jeevan Mission (JJM), ARD has been a key implementation partner in across districts of Uttar Pradesh, focusing on ensuring access to safe drinking water and community participation in water management.
ARD is recognized as the largest Field Test Kit (FTK) supplier in Uttar Pradesh and has executed extensive IEC, BCC, and capacity-building activities under the State Water and Sanitation Mission (SWSM).
Major Activities:
- Supplied Multi-Parameter Water Quality Field Test Kits (FTKs) and H₂S Vials across all districts
- Conducted training and capacity-building sessions for Village Water Health Committees (VWHCs) and Village Water & Sanitation Committee (VWSC).
- Designed and distributed IEC & BCC materials (hoardings, banners, wall paintings, stickers, booklets).
- Organized Nukkad Nataks, village fairs, and school campaigns to promote safe water practices.
- Led FTK demonstration programs in presence of Hon’ble Chief Minister and senior officials from Govt of Uttar Pradesh
- Implemented monitoring & reporting framework for real-time impact documentation.
Rural Communication & Awareness Campaigns (MoRD / CBC Projects)
Project Overview:
ARD is empanelled with the Central Bureau of Communication (CBC), Ministry of Information & Broadcasting, and supports the Ministry of Rural Development (MoRD) in spreading awareness about government welfare schemes.
These campaigns enhance scheme visibility, promote citizen participation, and strengthen rural communication networks.
Major Activities:
- Designed and deployed hoardings, standees, banners, and posters for MoRD schemes.
- Executed LED van campaigns and mobile awareness drives across villages.
- Conducted publicity events, workshops, and orientation meetings at Panchayat and Block levels.
- Produced short films, digital reels, and social media ads for Facebook, YouTube, and WhatsApp outreach.
- Implemented impact tracking and documentation through on-ground reporting and visuals.
- Campaigns covered MGNREGA, PMAY-G, DAY-NRLM, PMGSY, and NSAP schemes.
CSR & Community Development Readiness
Project Overview:
As an empanelled agency with CBC and NSDC, ARD is fully equipped and ready to undertake Corporate Social Responsibility (CSR) initiatives in partnership with public and private sector organizations.
Leveraging our deep field experience, communication expertise, and implementation capacity, ARD can deliver turnkey CSR projects focused on sustainable rural transformation, social inclusion, and community empowerment.
Major Activities:
- Sanitation & Hygiene Awareness: Conceptualizing and executing CSR-funded IEC/BCC campaigns in rural and underserved regions.
- Renewable Energy & Infrastructure: Setting up solar-powered kiosks and digital information centers for awareness and community access.
- Health & Well-being: Organizing health screening, water quality testing, and wellness camps in partnership with CSR sponsors.
- Skill Development & Livelihood: Designing training and micro-entrepreneurship programs for women, youth, and rural artisans under NSDC-aligned modules.
- Education & Digital Access: Implementing digital learning centers and awareness drives promoting literacy and eco-friendly education tools.
- Co-branded CSR Outreach: Partnering with corporates, PSUs, and district administrations to execute visible, high-impact CSR initiatives that align with SDG goals.
Integrated Rural Health & Sanitation Initiatives
Project Overview:
This initiative focuses on creating Village Water Health Committees (VWHCs) to integrate water, health, hygiene, and sanitation goals for sustainable community development.
The program builds community leadership and technical capacity for long-term health and environmental resilience.
Major Activities:
- Formed and trained VWHCs for water and health management.
- Conducted preventive health, hygiene, and nutrition workshops at GPs level.
- Implemented safe water monitoring using FTKs under JJM.
- Promoted behavioral change communication (BCC) through IEC tools, films, and local theater.
- Empowered women, youth, and SHGs on Water Testing for hygiene monitoring.
- Linked health promotion with nutrition, sanitation, and water management for holistic outcomes.
Together, Let’s Empower Rural India!
ARD invites collaborations with Government bodies, development partners, and CSR institutions to scale up initiatives that create measurable social change.
Social Awareness & Media Engagement Initiatives
Project Overview:
This initiative focuses on creating Village Water Health Committees (VWHCs) to integrate water, health, hygiene, and sanitation goals for sustainable community development.
The program builds community leadership and technical capacity for long-term health and environmental resilience.
Major Activities: