Media Powerhouse
Reaching from State to District to Gram Panchayat — Empoweringlast milestone.
CBC & NSDC Empanelled | Ministry of Information & Broadcasting | Ministry of Skill Development & Entrepreneurship
ARD — A 360° Media, IEC & BCC Powerhouse
Action for Rural Development (ARD) is a CBC-empanelled and NSDC-recognized communication agency offering integrated, end-to-end media solutions under the Ministry of Information & Broadcasting and the Ministry of Skill Development & Entrepreneurship (MSDE).
From conceptualization to grassroots execution, ARD bridges the communication gap between policy and people — delivering campaigns that resonate with citizens in the deepest rural pockets of India, across States, Districts, Blocks and Gram Panchayats.
ARD has emerged as a one-stop 360° communication partner, combining creativity, community participation, and technology for impactful IEC (Information, Education, Communication) and BCC (Behaviour Change Communication) initiatives.
Strategy & Design
Major Activities:
- Campaign conceptualization aligned with Government objectives and regional context.
- Development of scheme-specific creative content for rural and semi-urban audiences.
- Designing posters, brochures, manuals, training kits, calendars, and brand collaterals.
- Creation of digital graffiti concepts, local-language slogans, and visual storyboards.
Print & Outdoor Media
Major Activities:
- Hoardings, flex banners, and wall paintings designed and installed at State, District Block & GP levels.
- Graffiti and digital reflector boards at public hotspots for continuous visibility of Govt Schemes.
- T-Shirt, cap, and bag branding for field workers, beneficiaries, of events.
- Kiosk and stall setup at rural exhibitions, melas, and government programs.
- Production and supply of IEC kits containing posters, stickers, booklets, and pamphlets.
Audio-Visual Communication
Major Activities:
- Concept development and production of short films, reels, documentaries, and jingles.
- Video ads (up to 60 seconds) customized for social media and regional television.
- Voice-over and dubbing in local languages to maximize relatability.
- Projector-based awareness shows in villages and prominent places across Districts, Blocks and Gram Panchayats.
- Audio message dissemination via loudspeakers, community radio, and WhatsApp and other medium of broadcasting.
Digital & Social Media Outreach
Major Activities:
- Design and management of social media campaigns (Facebook, Instagram, YouTube, LinkedIn).
- Geo-targeted posts and sponsored ads focusing on local demographics.
- Call Center Support and IVR Outreach for query handling and citizen engagement.
- Social Media Campaigns for wider reach to the last milestone.
Community & Cultural Engagement
Major Activities:
- Nukkad Nataks, folk performances, and flash mobs for social awareness and behavior change.
- Mega rural fairs, school seminars, and public rallies for participatory mobilization
- Capacity Building & Oreintation Programs for government, semi-government officials, PRIs, and community representatives.
- Workshops and seminars for local influencers, teachers, and women groups.
- Street plays and mobile exhibitions highlighting success stories and government benefits.
Event & Program Management
Major Activities:
- Planning and execution of awareness events, workshops, and conferences.
- VIP & dignitary program orientation, including logistics and stage management.
- Public events and mela setups with branding kiosks and digital screens.
- Stakeholder meets and state-level conventions under JJM, SBM and MSDE missions.
- Documentation & Photography Units for on-ground and post-event reporting.
Capacity Building & Institutional Strengthening
Major Activities:
- Conducting training-of-trainers (ToT) sessions and orientation workshops.
- Capacity building of government officers, community leaders, SHGs, and field functionaries.
- Specialized scheme orientation modules under NSDC programs for youth and officials.
- Creation of training manuals, e-learning content, and IEC toolkits for replication.
- Promoting digital literacy and social awareness among rural women and youth.
Monitoring, Documentation & Impact Assessment
Major Activities:
- Photo and video documentation of field activities for real-time reporting.
- Creation of District-Wise Impact Booklets for scheme visibility.
- Impact assessment studies and event documentation highlighting community response.
- Preparation of verification reports for Ministries and State Missions.
- Beneficiary feedback collection via digital, telephonic, field interviews and letters.
Together, Let’s Empower Rural India!
ARD invites collaborations with Government bodies, development partners, and CSR institutions to scale up initiatives that create measurable social change.