About ARD

Action for Rural Development (ARD), empanelled with the Central Bureau of Communication (CBC), is a leading organization dedicated to advancing rural transformation through impactful Media, IEC, and BCC initiatives. With a strong presence under Jal Jeevan Mission (JJM) and the State Water and Sanitation Mission (SWSM), ARD promotes sustainable development in rural communities. Our initiatives focus on healthcare, water and sanitation, education, skilling, awareness, and capacity building, empowering citizens at the grassroots level. Through innovative communication and participatory engagement, ARD continues to bridge information gaps and foster inclusive growth across India’s rural landscape.

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Flagship Projects

Media Powerhouse

Social Initiatives

Photo Gallery

Our Flagship Projects

State Water and Sanitation Mission (SWSM), Uttar Pradesh

As a long-term partner to SWSM, ARD executed large-scale communication, training, and awareness programs across multiple districts of Uttar Pradesh.

Jal Jeevan Mission (JJM) – Har Ghar Jal

Under the Jal Jeevan Mission (JJM), ARD has been a key implementation partner in across districts of Uttar Pradesh, focusing on ensuring access to..

Rural Communication & Awareness Campaigns

ARD is empanelled with the Central Bureau of Communication (CBC), Ministry of Information & Broadcasting, and supports the Ministry of Rural Development.

Integrated Rural Health & Sanitation Initiatives

This initiative focuses on creating Village Water Health Committees (VWHCs) to integrate water, health, hygiene, and sanitation goals for..

Social Awareness & Media Engagement Initiatives

ARD has executed numerous social communication projects under Information, Education, and Communication (IEC) frameworks to increase outreach..

CSR & Community Development Readiness

As an empanelled agency with CBC and NSDC, ARD is fully equipped and ready to undertake Corporate Social Responsibility (CSR) initiatives in...